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Leading Light… the way forward

Leading Light although delightful in its previous guise, is now subject to a creative shake up! A new format and layout will ensure that a readers time with Leading Light will be enjoyable, repeatable and more than mentionable to another.

Our duty to the target reader will be to ensure that not only the berth holder receives each and every edition but also the residents and business owners to each marina eagerly grab Leading Light from the letterbox….

However that’s not enough!

Leading Light Publications has further targets and has structured accordingly. A comprehensive report of distribution is available and will be included with media packs. Now for a preview…

We will commit to a circulation including but not limited to:

Hotels, Health Spas, Airport Lounges, Private Medical Centres, Private Members Clubs, appropriate Limousines, Jet Centres & Heliports, and Car Valets such as Mayfair & Sloane Square….

To complete European distribution for this phase, Leading Light will travel to:

Sardinia – copies in 6 luxury 5* hotels and into Costa Smerelda Yacht Club.
Spain – copies into 10 luxury 5* hotels in Barcelona, Palma and Marbella.
France – 200 copies into approximately 10 x 5* hotels along Cote D’Azur and Monaco.

Now International… freighted to Dubai then distributed into luxury 5* hotels, yachting marinas and health spas – courier to the USA straight into approximately 10 x 5* hotel Fort Lauderdale and Miami to target international boat shows – and replicate the UK distribution in New York with consideration to eventually establishing a full presence there to incorporate the full potential of the US market.

Powerful content…

With this comprehensive distribution the editorial content of Leading Light must stand up as a world publication, requiring extensive knowledge of each sector featured – therefore we need an expert for each sector and an understanding of that market, its trends and current movement.

Guest Editors from the world of sailing, powerboating, yachts and super yachts, new technology, super cars, fashion, food and the world of wine, will provide comment addressing current trends in each section of the magazine, while financial analysis of each sector will provide Leading Light Publications with accurate statistics to communicate to the advertisers.

Such financial analysis will provide the management of Leading Light Publications with valuable strategic knowledge of the company’s own market position. We will have an insight as to how our readers will be affected with indicators of consumer economy. Implementing our own sensitivity analysis we will illustrate the maintenance of market position in times of uncertainty. Such information provided to our advertisers will ensure that they in turn establish prudent marketing strategies with Leading Light Magazine as an integral partner.

GUEST EDITORS


Sarah Donohue portrait Leading Light Summer Edition is proud to announce two new guest editors. Edward Pedley talks about the infamous Cigarette Power Boats. Joining Edward is Sarah Donohue that tells Leading Light a little bit about life as a woman in the adrenaline fuelled P1 Powerboat circuit.

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© 2008 Leading Light Publications Limited All Rights Reserved | SUITE 35, 151 HIGH STREET, SOUTHAMPTON, SO14 2BT | REGISTERED OFFICE: SPRING COURT, SPRING ROAD, HALE, ALTRINCHAM, WA14 2UQ | COMPANY NUMBER: 06469897 | VAT REGISTRATION NUMBER: 925 1284 33